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Licensing at the Speed of Funko

FUNKO IS NOT your average toy company.

In fact, it doesn't necessarily consider itself a toy company at all, but rather a business that trades in pop culture, offering goods to fans who, for all intents and purposes, demand product that keeps the pace of social media. Funko brings licensed collectibles, novelties, apparel, accessories and now gaming (both analog and digital) to market at the speed of fandom, banking on the fact that "everyone is a fan of something."

Speed is Funko's greatest asset, making the company one of the world's largest and most prolific licensees. And with more than 1,100 licenses in its portfolio from best-in-class licensors like Disney, Warner Bros., Netflix and Microsoft (and many niche licensors as well), this in and of itself is a huge achievement.

Read the full story in the April issue of License Global

 

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