License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Licensing Expo China Readies for Inaugural Show

The inaugural Licensing Expo China will co-locate with the events CBME China and Cool Kids Fashion Shanghai, July 18-20, at the National Exhibition and Convention Center in Shanghai.

Continuing its plans to create an international platform for local and international companies, UBM's Global Licensing Group, organizers of Licensing Expo, in partnership with the International Licensing Industry Merchandisers' Association, will launch a new licensing and brand extension networking event, Licensing Expo China, in Shanghai this July.

The new trade show will connect the most influential art, fashion, entertainment, character and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers from all product categories across China.

This year, the show will feature more than 250 brands and properties from China and overseas including Click! Licensing Asia, Fantawild Animation, Beijing Dream Castle Culture Co., Animation International (Shanghai), Hasbro Trading Co. (China), Medialink Co. (Shanghai), Mattel, Soap Studio Company and Familyyout, among many others.

Licensing Expo China will take place July 18-20, at the National Exhibition and Convention Center in Shanghai and will be co-located with CBME China, the world's largest trade fair for baby products and services, and Cool Kids Fashion Shanghai, China's premier trade fair for kids' fashion.

"China was identified by our customers as the No. 1 market that they are looking to for growth," says Jessica Blue, senior vice president, licensing, UBM. "This launch underlines our strategy to provide products for our customers in the markets that they want to penetrate. We are excited to be working with our experienced trade show team in China to deliver this event for the licensing industry."

In addition to the show, Licensing Expo China will also host a series of lectures and workshops that will address issues related to the licensing industry such as a how-to of the licensing business, opportunities, challenges and more. A host of business matching and networking sessions will also be set up to connect licensors with potential business partners.

The new trade show is also planning to host a character parade and will allow visitors to take photos with the characters to share on the social media application "WeChat" in order to help promote the show.

The inaugural event will also host the first China Licensing Awards. Held in conjunction with LIMA, the awards will aim to recognize the outstanding achievements of companies with licensing properties in China. The winners will be announced at the China Licensing Awards Ceremony, July 18, during the show.

Further details regarding Licensing Expo China will be released closer to the show. Be sure to stay up-to-date with License Global, which will have the latest news on all of the shows included in UBM's Global Licensing Group portfolio–Licensing Expo, Brand Licensing Europe, NYC Summit, Licensing Expo Japan and Licensing Expo China.

Add new comment