The entire range aims to deliver a new Kipling brand experience with emotional expressions across five key lines.
The first collection, the Emoji Plus Cotton Bi Patch, includes six styles including a handbag, tote bag, shoulder bags and backpacks that feature a variety of emoticons created by The Emoji Company on a denim-like fabric.
Meanwhile, the Emoji Stripe collection features a blue stripe print with emoticons and a Kipling banana keyring across seven different designs including a backpack, shoulder bag, handbag, tote bag, shopping bag and wallets.
The Emoji Plus Cotton Grey C collection also features six styles spanning backpacks, shoulder bags, tote bags and more, and features a removable coin purse inspired by the heart shape eyes icon.
Next, the Pink Emoji Stripe line was designed with a shopping theme in mind and aims to “remind ladies to fresh up their wardrobe.” The range, which includes a shoulder bag, cross-body pouch and more, features a pink, tailor-made Kipling monkey emoji as well as all-over patterns such as heels and bags.
Finally, the Summer Emoji Stripe range is a beachy print that features drinks, watermelons, palm trees and pink monkey emoticons. The shoulder bags, cross-body pouches and backpacks also feature the Kipling banana charm.
Kipling has also created a line of small bags and accessories such as cross-shoulder bags and zipper pullers.
“We are happy at having entered into this exciting brand collaboration with Kipling,” says Marco Hüesges, chief executive officer, The Emoji Company. “Kipling stands for the highest quality and melds both passion and creativity when it comes down to creating bags and lifestyle accessories. Both brands–Kipling and Emoji–spread positive emotions, and the new expressive line Kipling x Emoji will surely make the consumer happy.”
Additionally, Kipling APAC unveiled “Kipmoji Connect,” a new web game to coincide with the collection. During the game, users will be able to answer questions using icons created by The Emoji Company for points, which can then be used to redeem free in-game items designed including Kipling x Emoji APAC exclusive Emoji patch sets and a Kipling x Emoji KipMoji pink monkey coin purse. The game was launched earlier this year and was supported by in-store promotions and with VIP Days in April.
“Kipling is honored to be collaborating with the Emoji brand in the creation of the Kipling x Emoji Asia exclusive limited edition collection,” says Qin Shen, vice president and managing director, Kipling APAC. “We hope to share our core brand message–stylish and functional product that lightens your day–with Emoji to bring over happiness and fun and connect everyone around us! I believe this creative and playful collection will attract the new generational of younger female groups who are looking for handbags that symbolize energy and fun.”