Global Pursuit to Rep Lizzie McGraw Lifestyle Brand

Licensing agency Global Pursuit has been charged with extending and developing a lifestyle program for the brand Tumbleweed & Dandelion by Lizabeth (Lizzie) McGraw. The program is slated to be worldwide.

Designer, entrepreneur, author and home décor maven McGraw is best known for her "urban farmhouse" aesthetic, which initially gained notoriety from appearances on TV series such as "Operation Style" and "Move Over Martha," as well as on the DIY (Do-It-Yourself) Network in the U.S. McGraw focuses much of her work on environmental sustainability through the re-purposing and reclaiming of everyday items that she converts to furniture.

McGraw also owns the Venice, Calif., boutique Tumbleweed & Dandelion, which she opened in 1997. The store has a Hollywood following and incorporates her mantra "reclaim the past to enjoy the future" into all of the pieces it exhibits.

Global Pursuit will work to expand the Tumbleweed program globally. Initial product categories, says Global Pursuit's president, Cynthia Money, will concentrate on publishing, home office, outdoor and indoor furniture, household items, candles, signs and giftware.