The Emoji Company is gearing up for 2018 with new licensees and promotional activity.
While The Emoji Company posted an impressive 2017 with a robust assortment of merchandise, agency appointments and more, the emoticon brand is gearing up for another successful year with new licensees and promotional activity worldwide.
Since Brand Licensing Europe, which took place Oct. 10-12, 2017, at London's Olympia, the company has secured 32 new licensing agreements. New partners for the brand include Ferrero, Listerine, De Facto, Néstle Waters, Nocilla, Bejing Gold, Koton, La Poste France, Chipita and Cola Cao, among many others. Emoji also appointed J&M Brands to manage its licensing and retail partnerships across the Benelux region.
But, The Emoji Company isn't stopping there. The company is currently in negotiations for an additional 60 licensing agreements worldwide, which are expected to close in the coming weeks.
Most recently, the brand teamed with fashion designer Edward Crutchley to develop a collection of apparel. The new fashion range, which was unveiled at London Fashion Week Men last month, features an assortment of imagery from Emoji's catalog of more than 7,000 icons, patterns and stickers, and will be available this fall/winter. The brand also partnered with Zippo for a collaboration. Further details will be disclosed at a later date.
Additionally, the first range of Emoji-themed collectibles are set to the hit the toy market later this year.
Throughout the year, The Emoji Company will continue to execute new licensing agreements, and expects to see above average growth in emerging markets including Brazil, South East Asia and the Middle East.