The annual Taipei-based tradeshow also featured a new app, which provided details on events, activities, venues as well as offered discounts and exclusive memberships to attendees.
Launched in 2010 by the Ministry of Culture, the Taiwan International Cultural and Creative Industry Expo provides unique merchandise, trade platforms and bridges the gap between production, sales and distribution.
The event, which took place in April, spanned three major Taipei venues–Songshan Cultural and Creative Park, Huashan 1914 Creative Park and the Expo Dome. In the run-up to the big event, CET also organized a series of events and satellite activities in nearby areas surrounding the venues that further emphasized the CET 2017 theme, The City is the Exhibition Hall and the Exhibition Hall is Life.
According to the Ministry of Culture, 379 shops around Taiwan were mobilized in support of CET around Taiwan, with 229 in Taipei itself, as well as an expanded effort to involve all corners of the island to promote and develop the country's cultural and creative industries and ultimately facilitate local cultural tourism and provide citizens with more diverse cultural and creative experiences.
CET was also further enhanced this year by a new app that, in addition to providing information on events, activities and exhibition venues, offered discounts and exclusive memberships.
Nine walking routes around Taipei, New Taipei City, Yilan and Taichung were also established, with some offering exclusive routes led by tour guides.