CET Brings Licensing to Taiwan | License Global

CET Brings Licensing to Taiwan

Licensing trade show highlights life and culture in Taiwan through a raft of Taiwanese- and Chinese-based brands.

Launched in 2010 by the Ministry of Culture as the Taiwan International Cultural and Creative Industry Expo, Creative Expo Taiwan, as it is known today, brings Taiwanese and Chinese lifestyle brands to the forefront and provides creative merchandise and service trade platforms, as well as bridges the gap between production, sales and distribution. The event is organized by MOC, Taiwan and executed by the Taiwan Design Center.

The event is unique in that it integrates the city of Taipei itself into the expo, more fully painting a picture of what true Taiwanese life and culture is like for attendees.

The 2016 event was held April 20-24 in three venues that covered more than 23,000-square-meters–the Huashan1914 Creative Park, Songshan Cultural and Creative Park and the Expo Dome, Taipei Expo Park. The event connected 154 cultural, creative and artistic areas with more than 615 domestic and overseas vendors in 1,408 booths that were viewed by nearly 180,000 visitors.