Production and distribution company highlights a slate of new media initiatives.
All3Media International recently announced a plethora of media initiatives.
One of the U.K.'s largest independent TV, film and digital production and distribution companies, All3Media will launch a host of new initiatives designed to maximize revenue streams and open up new licensing ventures.
Among the goings-on are:
- Lisa Festa, digital and interactive manager, All3Media, is responsible for looking into all digital and ancillary opportunities internationally to maximize revenue streams. She will be working with Juliette Muller on the licensing project. The duo is also responsible for the management of consumer product launches and interactivity around the key formats in the A3M catalog. Festa previously held the title of social media manager at Little Dot Studios and social campaign manager at DOCO. During her latter tenure, she was heavily involved in the media planning and buying process for companies such as NBCUniversal, Xbox, Tesco and The Guardian.
- The first board game based on "Midsomer Murders" is here in the form of a special edition of the murder mystery game Cluedo (otherwise known as Clue in North America). It's currently available on Amazon. All3Media is in talks to license "Midsomer Murders" via a local Amazon shop featuring tea trays and other such merchandise for global sales.
- The "Midsomer Murders" plan will follow that of "Miss Fisher's Murder Mysteries," which was recently showcased at June's Licensing Expo in Las Vegas, Nev., under licensing agency Knockout Licensing. Current products consist of a wall calendar and t-shirts, as well as a coloring book that has been produced with the intent to be sold globally with a focus on the U.S.
- Finally, a TOWIEmoji keyboard was released in July on iTunes, Google Play and in the Amazon app store. The keyboard aims to let users access "TOWIE" stickers featuring characters and their expressions from the British "scripted reality" TV soap opera.