Macy's Creates In-Store Shop for Hello Kitty

Macy’s Herald Square in New York has rolled out the pink carpet for Hello Kitty with an in-store shop in its 7th floor girl’s department. The 165-square-foot shop is home to a collection of sportswear and accessories as well as cosmetics, plush, and activity sets that will be changed out every eight to 10 weeks. The shop will remain intact for the next year, with seasonal product including cold-weather gear (hats, gloves, scarves) and back-to-school supplies to be added during the appropriate times.