MAC Plans Archie Comics Cosmetics

Archie Comic Publications has inked a deal with MAC Cosmetics, a division of Estee Lauder, to launch an Archie’s Girls line of cosmetics inspired by Archie, Betty and Veronica. The deal was brokered by Archie Comic’s licensing agent, Surge Licensing.

The line of full-color cosmetics based on the characters’ youthful romance will launch this spring.

“MAC’s Archie’s Girls cosmetics line will be backed by a huge worldwide retail and online promotional campaign, which will further enhance the brand as it continues its exciting expansion into both new media projects and consumer products,” says Mark Freedman, president, Surge.