Ludorum Secures Global Deals, Licensing for ‘Chuggington’

Ludorum, the interactive media investment company formed by Rob Lawes, the former CEO and COO of HIT Entertainment, has secured a new set of global agreements for “Chuggington,” a 3-D animated series and interactive Web site for children aged 3 to 6.

Ludorum has secured broadcast commitments for “Chuggington”with the BBC in the UK, Super RTL in Germany, TF1 in France, and ABC in Australia, with additional territories still in negotiation. The serieswas launched at MIPCOM 2007, and global broadcast is anticipated to begin in spring 2009.

Additionally, Learning Curve Brands has signed on as the global toy partner for the property. Learning Curve will develop lines of new and innovative toys with both on- and offline applications for “Chuggington,” which will be brought to the marketplace in early 2010. The company has also been exploring potential partners for the representation of home-entertainment and publishing rights.

“We are very encouraged by the positive reaction ‘Chuggington’ has received,” says Lawes, Ludorum’s CEO. “The high-quality broadcasting contracts already in place are indicative of the tremendous enthusiasm and excitement for ‘Chuggington.’ We are excited about Learning Curve’s involvement as global toy partner and we believe their expertise in toy development and marketing will add great momentum to the ‘Chuggington’ property.”