Ludorum has announced three U.K. promotions that will see Natalie Setton, Dawn Bushnell and Laura Bond take on new roles in sales and product development.

Setton has been promoted from international sales and licensing manager to head of international sales. In her new role, she will manage Ludorum’s international sales operations with particular emphasis on its Asian operations. Natalie joined Ludorum in 2008 from TV Loonland where she held the position of sales executive for Asia.

Bushnell has been promoted from product development to senior product development. She will be working closely with Tomy to ensure that all toy product development reflects the new creative and marketing directions implemented for Chuggington. Dawn joined Ludorum in 2009 following three years at Hit Entertainment.

Bond has been promoted from associate product development to brand executive. She will continue to support Dawn Bushnell in product development and will also report into Natalie Setton with brand management responsibilities for European markets.

“These appointments come at an exciting time in our company’s continued development, with Chuggington enjoying considerable success internationally,” says Rob Lawes, chief executive officer, Ludorum. “Their knowledge and experience has been invaluable in building Chuggington into the successful global brand it is today, and I look forward to working with them and the experienced team at Ludorum as we expand our activities in territories around the world.”