The announcement of the £17 million development by Chessington World of Adventures Resort, the U.K. theme park, zoo and hotel complex, and Sony Pictures Entertainment, marks the world’s first themed land for the box office hit
film franchise and the single largest investment in the history of the resort.
The project brings together entertainment and industry experts from around the world to create an experience that deep dives into the adventurous, action-packed stories seen in the Jumanji films. Released images of the proposed designs shows an impressive entrance portal, which is shrouded in the ominous and overgrown Jumanji jungle that dominates the development and creates the perfect immersive starting point for guests as they prepare to take on a whole host of challenges. While the iconic
“After being entertained by the films for so many years, fans now have the chance to experience Jumanji in a whole new dimension and we are thrilled to be going on this exciting adventure with the creative team at Chessington as Jumanji further expands with its very own themed land,” says Jeffrey Godsick, executive vice president of global partnerships and brand management and head of location-based entertainment, Sony Pictures Entertainment.
“What could be more exciting than bringing the global hit Jumanji film franchise to life within the single largest development Chessington has ever seen,” adds Tim Harrison-Jones, divisional director, Chessington World of Adventures Resort.
The news follows a multi-territory exclusivity agreement between the resort’s operator,
and Columbia Pictures Location Based Entertainment, that was announced earlier this year. The scale of these plans forms part of Merlin’s broader global strategy to engage and work with leading IP and brands across its global estate. It is also a pivotal step in the studio’s larger global strategy to grow and expand
. The studio is looking at how it can further utilize its global film and TV brands to create opportunities for audiences around the world to immerse themselves deeper into the studio’s stories.
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