Wizarding World-Inspired Pop-Up Store to Open in Dubai

The Wizarding World Shop by Fandom opens on Feb. 10 in Mall of the Emirates.
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License Global

February 8, 2023

Promotional image for The Wizarding World Shop.
Promotional image for The Wizarding World Shop.Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products

and Fandom have partnered to bring the Harry Potter franchise to Dubai. From Feb. 10

Harry Potter

fans in Dubai and beyond will have an opportunity to experience The Wizarding World Shop by Fandom at Mall of the Emirates.

Activities for

Wizarding World

fans of all ages will be offered during the opening event, including the chance to win prizes, take part in contests, play games and take advantage of numerous photo opportunities.  

The 1,500-sq.ft. barrier-free store will offer a range of official licensed products inspired by the Wizarding World including clothes, toys, souvenirs, sweet treats and notebooks from brands such as



Spin Master





and more. Visitors of the Mall of the Emirates will be able to celebrate the world through a range of Harry Potter-inspired photo opportunities and product demonstrations. They can choose their wands from The Noble Collection, try on the Hogwarts robes from Rubie’s, taste a chocolate frog


Jelly Belly

and take a picture with a trolley on Platform 9-3/4.

While supplies last, all fans who come to the opening in a Wizarding World costume will receive a special goodie from the Wizarding World by Fandom. 

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