‘Wicked’ Experiences Merch to Launch at Universal Studios Locations

Starting in October, Universal Destinations & Experiences theme parks – Universal Studios Hollywood and Universal Orlando Resort – boast new immersive experiences and exclusive merchandise inspired by “Wicked,” Universal Pictures’ film in theaters Nov. 22.

The “Wicked” experiences will differ at each of the destinations, but both are designed to capture the imagination and spirit of the world of “Wicked,” allowing guests to express their fandom through fashion and accessories, while stepping into the story for the first time.

Starting in late October, Universal Orlando Resort will welcome guests to “Wicked: The Experience” – housed in the former location of the UNIVRS store and adjacent retail locations steps away from the front gate – where they will have the opportunity to step into the fantastical Land of Oz. This exclusive experience will whisk guests along the yellow brick road and into a variety of “Wicked” locations, from Shiz University to the Emerald City. Costumes and props created by the designers from the film will also be on display.

In late October, Universal Studios Hollywood will transform its Feature Presentation store within the theme park and UNIVRS store at Universal CityWalk Hollywood into “Wicked” experiences. Feature Presentation will showcase props from the film, a photo op will debut within the theme park and later, in tandem with the film opening, costumes will be displayed within the Universal Cinema, an AMC Theater, at Universal CityWalk.

Related:Mattel Creations Unveils Two Universal Pictures’ ‘Wicked’ Dolls

Themed dining will complement these “Wicked” experiences at both theme park locations, as well as Voodoo Doughnuts and The Toothsome Chocolate Emporium & Savory Feast Kitchen at both Universal CityWalk locations will debut limited-time treats inspired by the world of “Wicked.”

New retail opportunities and exclusive products will be at the core of these experiences. A variety of merchandise, including apparel, home goods, accessories, toys and exclusive products will be available at Universal Orlando Resort, Universal Studios Hollywood and at both Universal Citywalk locations, including The Shiz University collection, inspired by the school where Glinda and Elphaba first cross paths, featuring back-to-school Spirit Jerseys, duffle bags, tumblers, hats, journals and more. Studio MinaLima has developed exclusive, “Wicked”-inspired graphics and prints for a cross-category collection, including all-over-print on apparel, accessories, home goods, confections and stationery. The “Wicked” logo will appear on many items from hats and totes to notebooks and mugs. Those looking for more products can find a variety of offerings, including fashion dolls from Mattel, Funko Pops! of characters, LEGO sets featuring the Land of Oz, Loungefly bags and cosplay and prop replicas from The Noble Collection.

More “Wicked” celebrations are coming to Universal Studios Singapore and Universal Studios Japan later this year and in early 2025.