Wendy’s, ‘Rick and Morty’ Take on Las Vegas

Wendy's and Adult Swim's “Rick and Morty” are hitting the Vegas Strip for March Madness.
License Global

March 17, 2022

31822Wendys.png
Wendy's

Resorts World Las Vegas, Wendy’s and Adult Swim will launch Morty’s Mayhem, a larger-than-life activation to coincide with the excitement surrounding this month’s college basketball tournaments. 

Fans in Las Vegas can walk through a custom “Rick and Morty” LED experience, get a chance to win premium “Rick and Morty” prizes, enjoy viewing screens to watch the games and be one of the lucky few to savor the limited-edition Pickle Rick Frosty, a pickle twist on the Frosty until March 20. 

Morty’s Mayhem is the latest installment in Wendy’s and Adult Swim’s larger quest to give fans nationwide access to “Rick and Morty.” At the Adult Swim Festival in November, Wendy’s and Adult Swim debuted the 

Morty’s mobile

 to bring fans Wendy’s Hot & Crispy Fries, and previously launched

Morty’s,

 a custom drive-through experience at Wendy's Panorama City location in Los Angeles. 

"Our fans know Wendy's delivers unique, exciting, custom experiences in everything we do from sports to food to gaming - and Morty’s

Mayhem brings this to life in every way,” says Jimmy Bennett, vice president, media and social, The Wendy's Company. “The out-of-this-world experience will have fans immersed in never-before-seen animations, dripping in exclusive swag and enjoying the best fast food in the game – all in the madness of the Las Vegas Strip.” 

“Vegas Baby!” says Tricia Melton, chief marketing officer, Warner Bros. Kids, Young Adults and Classics. “Morty’s Mayhem is our next great collaboration with Wendy’s, giving fans another delicious and unique ‘Rick and Morty’ experience. Take a break from the sportsbook and up your game with a Pickle Rick Frosty.” 

“Our partnership with Wendy’s has evolved tremendously over the years but knowing we’ll see Morty’s amidst the bright and shining lights of Las Vegas … that’s just out of this world!” says Kim Yates, head, client sales and partnerships, WarnerMedia. “We’re thrilled to once again collaborate with Wendy’s to engage and delight ‘Rick and Morty’ fans.” 

Morty’s Mayhem is free and open to the public through March 20 from 11 a.m. through 9:00 p.m. PST in the East Garden Plaza at Resorts World Las Vegas. Wendy’s new Hot Honey Chicken Biscuit, Hot & Crispy Fries and 

Vanilla Frosty-ccino will be available for sampling alongside the Pickle Rick Frosty.

 

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.