“Summer hasn’t really felt like summer yet, and I know I hear every day, ‘Mom, I’m bored!’” says Janey Whiteside, chief customer officer, Walmart. “Through our digital means and vast footprint of stores, we’re hoping to bring some summer fun to families across the country. We know Walmart plays a role in our communities that extends far beyond getting them necessary supplies, and we see that now more than ever.”
Beginning in August, Walmart will roll out the experience in towns across the country for a combined 320 showings. This family-friendly night will include movies, special appearances from filmmakers and celebrities and concessions delivered to customer vehicles.
Walmart’s drive-in tour
Ahead of each screening, Walmart will make it easy for families to fill their picnic baskets by ordering their drive-in essentials online for curbside pickup on the way to their movie. For families itching for the big screen now, Walmart is also partnering with the Tribeca Drive-In to serve as a presenting partner for its Tribeca Drive-In movie series, which began on July 2.
"Drive-ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” says Jane Rosenthal, chief executive officer and co-founder, Tribeca Enterprises and Tribeca Film Festival. "But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for."
Throughout July, families in Arlington, Texas, Pasadena, Calif., Nassau County, New York and Orchard Beach in the Bronx, New York will be treated to Tribeca Drive-In screenings of films like “Wonder Woman” and “Space Jam,” with a mix of ticketed and free events honoring frontline workers. The full schedule and tickets can be found atTribecaFilm.com
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.