2022, held May 24-26 at Mandalay Bay Convention Center in Las Vegas. As part of the hugely-attended event, several companies transformed their booths into LBEs or used their spaces to highlight the theme.
One larger-than-life attraction wasFeld Entertainment
’s Grave Digger Simulator Ride Experience, created in partnership with DOF Robotiks. Attendees flocked to the site for a realistic ride in a Monster Jam truck. The simulator produced a range of movement on a six-axis platform featuring pitch, roll and yaw moves. Excited shouts could be heard throughout the three-day event as riders experienced lifelike sensations combined with video delivered through VR headsets.
Barry and Jason Games and Entertainment transformed its booth into an old-school penny arcade. The entrepreneurial duo offered up several games for people to play for only one cent – and provided pennies for the unprepared penniless. Winners were able to take home
People lined up atHasbro
’s Experience booth for a chance to preview the “Transformers:” VR Battle Arena with Meta4 Interactive. Players also enjoyed taking part in a NERF challenge and previewing a few of the company’s innovative LBEs from around the world, including the My Little Pony and “Transformers Hotel” Collection, the Monopoly Lifesized attraction and Top Hat Restaurant & Bar from London.
Bigfoot 4x4 debuted “BIGFOOT Crush,” a monster truck race arcade game by Unis Technology.
Anglers tried their luck at hooking a lunker with Cronus Global’s “Wicked Tuna” interactive fishing game.
Attendees could make an appointment for a 20-minute demonstration at the Falcon's Beyond booth to experience immersive and interactive technologies in Falcon's X-Lab, showcasing a variety of technologies, including SpectraVerse, Falcon's Vision, ON!X Theater and other attraction systems.
NAFTOS, a company that specializes in minting 2D, 3D and 3D-interactiveNFTs
, created personalized NFT avatars for attendees using a full body scan.
The Lumistella Company’s booth featured performing acrobats fromThe Elf on the Shelf
’s Magical Holiday Journey. The production is an LBE that will return to Los Angeles with a bigger outdoor immersive theatrical adventure this holiday season.
LAI Games debuted a new version of Virtual Rabbids: The Big Ride with Virtual Rabbids Ultra HD. It features the original six experiences, now in 5K resolution, with new VR hardware and software for the motion base by D-BOX. The company also showcased its Asphalt 9 Legends Arcade, a deluxe motion-simulator racing game based on the globally popular mobile app from Gameloft, featuring world-famous supercar brands.
booth, 3D muralist, Nate Baranowski, created an immersive experience that allowed attendees to jump into the action with everyone’s favorite Blue Blur, Sonic the Hedgehog.
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