Travelocity Extends Trip with Beanstalk

Online travel agency Travelocity has expanded its partnership with brand licensing company Beanstalk.

License Global, Content Editor

July 5, 2019

1 Min Read

Online travel agency Travelocity has expanded its partnership with brand licensing company Beanstalk.

The renewed agreement will see Beanstalk identify new opportunities to expand Travelocity’s licensing program into the luggage, electronics and fitness tracker verticals. Travelocity’s previous licensing deals include consumer products such as wallets and accessories.

“Travelocity is a brand with travel in its name and in its DNA,” says Linda Morgenstern, vice president, brand management, Beanstalk. “Travelocity takes the guesswork out of travel, and licensed products, featuring the Travelocity Roaming Gnome, perfectly support the adventure. With its strong brand message, Travelocity has numerous opportunities to touch and improve every part of a traveler’s experience. Beanstalk is excited to continue this journey with Travelocity.”

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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