‘Thunderbirds Are Go’ for Activations at Gulliver's Theme Parks‘Thunderbirds Are Go’ for Activations at Gulliver's Theme Parks
ITV Studios is bringing its classic children’s series to Gulliver’s Theme Parks as part of a larger push for event-based licensing for the brand.
August 21, 2019
ITV Studios has partnered with Gulliver’s Theme Park Resorts to create promotional activations for the children’s television series “Thunderbirds Are Go.”
FAB Thunderbird Weekends will see “Thunderbirds Are Go”-themed attractions throughout the park resorts. In line with the spirit of the series, visitors will receive a mission brief on arrival to complete in-park challenges. Other activities over the weekends will include photos with a model of the Thunderbird 1 and meet and greets with costume characters. The promotional activation will run over several weekends, from Sept. 14 through Oct. 20 at all three Gulliver’s Theme Park Resort locations in the U.K.
“The partnership with ‘Thunderbirds Are Go’ is a brilliant addition to our very popular stay-and-play packages and entertainment within the theme parks,” says Julie Dalton, managing director, Gulliver’s Theme Park Resorts. “We are really looking forward to hosting the new activities and in-park challenges.”
FAB Thunderbird Weekends is part of the festivities around Thunderbirds Day, an annual celebration of the Thunderbirds franchise. The event follows ITV’s recent push for Thunderbirds-inspired events announced last year.
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