MGA Entertainment has partnered with Spacetoon Event to expand the presence of its brands in the Middle East and North Africa (MENA) through themed events and tours.   

The partnership gives Spacetoon Event the rights to bring new family entertainment experiences, for the fans of MGA’s two major brands, L.O.L Surprise! and L.O.L Surprise! O.M.G., in the region.  

Two themed events inspired by L.O.L Surprise! kicked off last month in Saudi Arabia.  

At L.O.L Surprise! Activation Corners, kids can take part in photo opportunities, nail polishing and more. At L.O.L Surprise! Salon, kids can wear L.O.L Surprise! clothes and accessories, then walk the catwalk. 

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Additionally, kids can learn about cooking, planting, drawing and coloring and try many arts and crafts.  There is also a stage for singing, playing and dancing. All along with the opportunity to play basketball, football and tech games.   

“It was challenging yet exciting to work on this brand and bring the littlest details of the small dolls to life.” says Ahmad Weiss, general manager, Spacetoon Event. “We always focus on building a world full of discoveries and engaging activities to inspire kids.”   

“We are proud to partner with Spacetoon Event to bring our globally popular L.O.L. Surprise! characters to life for children in the region,” says Isaac Larian, founder, chief executive officer, MGA Entertainment. “With all the fun activities at the Activation Corners, little girls will be transported into the world of L.O.L. Surprise! and be encouraged to let the characters out.”  

Spacetoon Event also revealed having plans for different experiences, inspired by its portfolio of international brands.