S.W.Smiley Launches Collaboration with Thailand Café Brand Coffee World

Following the brand's unveiling at Licensing Expo, Las Vegas, earlier this year, S.W.Smiley has launched a collaboration with Thai cáfe brand Coffee World for a range of promotional products and collectibles.

The collection features premium stainless-steel tumblers, a double-wall tumbler, mugs, caps and tote bags, all designed to elevate the Coffee World experience. As part of the broader promotions, the collaboration included a range of in-store decorations, featuring two different icon styles, 3D for marketing assets and the flat icon style for all of the products and in-store POS, decorations and wall art. 

“We’re thrilled to see the collaboration with S.W.Smiley and Coffee World come to life,” says Janet Martin, chief product officer, lifestyle and consumer products, The Smiley Company. “This category is hugely important for us to continue to develop and help bring people together to share and express their emotions. When we launched S.W.Smiley, we wanted to engage young adults and work with partners that championed the power of self-expression, this promotion does exactly that, bringing people together across product, point of sale and more.”

The collectibles can be found at 12 participating Coffee World Cafe's across Thailand.