RWS Global and CAMP Team to Bring Immersive Shows

CAMP’s IP-driven experiences for BBC’s “Bluey,” Disney’s “Encanto” and “The Little Mermaid,” Universal’s “Trolls” and more will be powered by RWS Global.

License Global

June 27, 2024

2 Min Read
Bluey x CAMP Bedroom, RWS Global and CAMP
Bluey x CAMP BedroomRWS Global and CAMP

RWS Global, a live entertainment company, has announced a long-term, exclusive partnership with CAMP, a family experience company. RWS Global will bring decades of experience to CAMP’s intellectual property-driven show model. 

RWS Global will power CAMP’s expansion as its exclusive partner for touring current shows such as BBC’s “Bluey” x CAMP, Disney’s “Encanto” x CAMP and Universal’s “Trolls” x CAMP as well as new IP show development as CAMP reaches more families across the country. RWS Global will collaborate with CAMP to continue delivering immersive experiences through its full-scale show operation and retail services capabilities, including leading the development of CAMP merchandise products.

“We are so excited to partner with the CAMP team, who shares our passion for creating unforgettable family experiences,” says Ryan Stana, founder, chairman, chief executive officer, RWS Global. “When we combine our unparalleled expertise in live event planning, casting and attractions with CAMP’s brand equity and engaged audience, we believe there is an opportunity for significant growth across the family entertainment sector.”

CAMP currently operates seven locations with rotating experiences in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York and Washington, D.C. CAMP will soon open two new locations with immersive shows behind its signature Magic Door in Philadelphia at King of Prussia Mall and at The Galleria in Houston, both of which will be powered by RWS Global. 

“Through this strategic partnership, we’re unlocking the potential for exponential growth by leveraging RWS Global’s production services, empowering us to amplify our focus on delivering what defines CAMP’s brand magic,” says Jenica Myszkowski, chief executive officer, CAMP. “We are thrilled to partner with RWS Global to truly transform the theatrical side of our business and prepare CAMP for scale.”

The RWS Global collaboration follows CAMP’s recently announced strategic partnership with real estate

investment trust, Simon, and is another major milestone in CAMP’s history.

“These two partnerships are transformational for CAMP as the company plans to significantly expand its store base across the country in the next few years,” says David Abrams, managing partner, Velocity Capital Management, speaking on behalf of the investor group. “I am thrilled that RWS Global will be part of the CAMP family and will become an invaluable partner, undoubtedly enabling CAMP to continue innovating for its intellectual property partners and expand its leadership position in live experiential retail.”

Stana will also serve on the CAMP advisory board and provide valuable guidance bringing experiences and shows to life. United by a common vision for enriching experiences and a shared commitment to “retailtainment,” the collaboration between RWS Global and CAMP aims to ignite joy and create memories for families everywhere. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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