Rights & Brands to License Lollo & Bernie 2

Rights & Brands aims to bring Thomas Cook Hotel's mascots to life.

License Global

June 25, 2019

1 Min Read

Rights & Brands has teamed up with Thomas Cook to create a licensing program for mascots Lollo & Bernie.

Lollo the giraffe and Bernie the bear are children’s characters that are used as mascots for Thomas Cook’s hotels. The characters are used across Thomas Cook’s clubs and offer fun and activities for children at the hotels.

First steps in the licensing program will be to appoint a master publisher, plush and master toy licensee, meet-and-greets and pop-up shop and event concepts for the brands.

Read more about:

Rights & Brands

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like