‘Peaky Blinders’-Themed Bar Opens in Birmingham Airport

Passengers flying from Birmingham Airport, in the U.K., will now be able to sample the Shelbys first hand and dine “Peaky Blinders”-style, following the unveiling of an exclusive Shelby & Co. Bar and Restaurant from SSP Group. 

The bar is the first of its kind for the “Peaky Blinders” franchise in a travel location and will be a key part of Birmingham’s departure lounge with space for 290 diners.  

Set against a backdrop of dark wood and atmospheric lighting, customers step out of the airport and into an authentic “Peaky Blinders” experience. The restaurant offers both waiter service as well as an order at table technology, allowing customers short on time to dine quickly.  

In keeping with the era of the popular show, the bar displays the 1920s throughout its design and offers an extensive food and drinks menu that showcases local breweries and gins, providing an authentic taste of Birmingham for breakfast, brunch, or a beer. Start your day with Billy’s Breakfast Bap or a Blinder Benedict while the all-day offering includes Finn’s Fish & Chips, The Tommy Burger and The Piggy Blinder toad in the hole wrap. There are also bespoke cocktails such as gin-based The Garrison and the Birmingham Sour. 

“Over the past 12 months, one of our key focus areas has been expanding our bespoke airport bar and restaurant concepts,” says Cathy Granby, business development director, the U.K. & Ireland, SSP. “Shelby & Co. really does bring this hugely popular show to life. What better way to celebrate all this city has to offer than bringing a flavor of ‘Peaky Blinders’ to Birmingham Airport.” 

Related:Official 'Peaky Blinders' Bar Opens in Manchester

The deal for global rights in travel environments was brokered by SSP and Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment.  

“To expand the beloved ‘Peaky Blinders’ world to Birmingham Airport – Banijay’s first official travel venue licensee – is a huge privilege for us,” says David Christopher, director, licensing and merchandising, Banijay Rights. “This partnership enables fans and customers to have a deeply immersive ‘Peaky’ experience as they pass through one of the U.K.’s most important travel hubs.” 

“We are delighted to be the first airport to welcome Shelby & Co.,” says Richard Gill, commercial director, Birmingham Airport. “This bespoke, innovative bar and restaurant is a fantastic addition to our departure lounge, ensuring our passengers have a unique chance to sample Shelby’s firsthand when travelling through Birmingham Airport.”