Third edition of the tourism franchise will run in Valletta in May.

License Global

April 13, 2023

2 Min Read
Logo for Nickelodeon Treasure Hunt Malta.
Logo for Nickelodeon Treasure Hunt Malta. Paramount

Paramount Global has announced the third edition of the Nickelodeon experiential tourism franchise, Nickelodeon Treasure Hunt Malta, to take place in Valletta on May 27 and 28.  

The Nickelodeon Treasure Hunt will offer a series of new activities for 2023, designed to drive discovery of Valletta for kids and families through the power of Nickelodeon’s characters – from “SpongeBob SquarePants” and “PAW Patrol” to “Transformers” and “Baby Shark.” A Nickelodeon Treasure Hunt map will act as a guide for kids to experience a series of character-themed zones across multiple locations in the heart of Valletta, creating memories and collecting mementos along the way.  

Activities in Valletta will include a Transformers Zone on Republic Street starring a life-size Bumble Bee Transformer, a Nickelodeon Dance Party at Pjazza Teatru Rjal featuring some of Nickelodeon’s biggest animated stars, a “PAW Patrol” Zone in Jean De Valette Square including Malta’s real-life first responders from the police and fire departments, and a “SpongeBob SquarePants” Zone where families will be able to experience the world’s most-famous sea-sponge like never before. Across all the zones, kids and families will be able to enjoy exclusive giveaways, interactive augmented reality photo experiences and character meet and greets. On both Saturday and Sunday, Nickelodeon parades will close each day’s activity, starting from Republic Street and finishing in Triton Square.  

Related:Paramount Unites Brands for First Global E-Commerce Platform

In addition to the Nickelodeon Treasure Hunt in Valletta, kids and families will be able to discover the wider island through an exclusive Heritage Malta Trail, running around the Treasure Hunt weekend. With discounted tickets and offers for some of Heritage Malta’s most family friendly attractions – Għar Dalam ,Ħaġar Qim and Mnajdra and Archaeological Park, National Museum of Natural History and Saint Paul’s Catacombs the Trail builds on the Nickelodeon Treasure Hunt weekend, showcasing some of Malta’s attractions for visiting kids and families to discover. 

“Bringing our global hit franchises to life for our fans is a key priority for us at Paramount, and Nickelodeon Treasure Hunt is an exciting way to bring our Nickelodeon world to kids and families visiting Malta and help them discover all the opportunities that the island has to offer to them,” says Lee Sears, executive vice president and general manager, international digital and ad sales, Paramount. 

All activities included in the Nickelodeon Treasure Hunt will be free entry, with no registration or ticket required to access. 

Related:PUMA and ‘SpongeBob SquarePants’ Collaborate

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License Global

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