‘Monopoly Lifesized’ Launching U.S. Tour in Colorado this October

“Monopoly Lifesized: Travel Edition” is a 60-minute family-friendly experience based on the game.

License Global, Content Editor

June 27, 2024

3 Min Read
Monopoly Lifesized, Hasbro, The Path Entertainment Group
"Monopoly Lifesized"Hasbro, The Path Entertainment Group

The Denver Center for the Performing Arts (DCPA) Off-Center and The Path Entertainment Group – as part of its licensing agreement partnership with Hasbro – has announced Denver for the U.S. tour launch of “Monopoly Lifesized: Travel Edition.” Following its three-year run in London, the interactive way to play the famous family board game will open in October in DCPA Off-Center’s temporary resident building in Broadway Park.

“Monopoly Lifesized: Travel Edition” is a 60-minute family-friendly experience based on the game that offers four teams the opportunity to roll the dice and navigate a giant Monopoly board, guided by two human tokens while competing in escape room-style challenges to buy property and ultimately secure a victory.

The large-scale interactive experience will be in the former Ace Hardware and Dollar Tree building off of Broadway and Alameda in Denver. The 27,000-square-foot building in Denver’s design district will house a variety of Off-Center experiences over the next two years.

“We are excited to partner with DCPA Off-Center to premiere the newest location for ‘Monopoly Lifesized’ in the U.S.,” says David Hutchinson, chief executive officer, The Path Entertainment Group. “Since we opened our first site in London 2021, audiences have been raving about ‘Monopoly: Lifesized’ – with over a quarter of a million guests having enjoyed the experience in the U.K. We have since expanded into the Middle East and I am now thrilled to be expanding the joy and love for the beloved board game by launching the U.S. debut, ‘Monopoly Lifesized: Travel Edition’ in Denver, a destination that has a passion for interactive experiences. The Path Entertainment Group are dedicated to bringing our quality immersive experiences to audiences globally, and I couldn’t be more delighted to be working with the amazing team at the Denver Center for the Performing Arts to be the first partner to launch our touring Travel Edition for a limited run in the city.”

Related:How to “Pass Go” with Hasbro and The Path Entertainment Group

“Denver is the perfect kickoff point for the U.S. tour of ‘Monopoly Lifesized: Travel Edition,’” says Matt Proulx, senior vice president, global experiences, partnerships and music, Hasbro. “This exciting venture brings the beloved board game to life on a grand scale, offering participants an immersive experience like no other. As the tour rolls out across the U.S., we invite everyone to join us in celebrating the timeless fun and strategic gameplay of the world’s favorite family game. All is fair in ‘Monopoly,’ so get ready for some playful mischief taken to a whole new level.”

“When looking for new experiences to bring to Denver, we are always thinking of what will excite and engage our community,” says Charlie Miller, executive director, curator, Off-Center. “‘Monopoly Lifesized’ is a fantastic and entertaining experience to enjoy with your family, friends and co-workers. It captures the nostalgia and fun of the beloved game while turning it into a high-energy group experience for all ages. Denver continues to be a hub for immersive art and entertainment and the fact that we get to launch the U.S. tour of ‘Monopoly Lifesized’ in Denver furthers our international reputation. I am thrilled that we get to open our new Off-Center home at Broadway Park with ‘Monopoly Lifesized’ and can’t wait to share it with our community.”

In October, Proulx and Hutchinson took to the stage at Brand Licensing Europe to discuss how they brought the board game to life as a location-based experience in London.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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