Miraculous Corp, Fever Partner for Interactive ‘Miraculous’ Experience

First live experience is set for spring in Mexico City to celebrate the 10th anniversary of the “Miraculous” franchise.

License Global, Content Editor

October 31, 2024

1 Min Read
Miraculous Corp partners with Fever.
Miraculous Corp partners with Fever.Miraculous Corp.

Miraculous Corp, the joint venture between Mediawan and ZAG consolidating all aspects of the Miraculous brand, has partnered with Fever, a global live entertainment developer, to create an interactive “Miraculous” experience. The first event will debut in Mexico City next spring and run throughout the year to celebrate the brand’s 10th anniversary.  

“Miraculous Corp is focused on building upon the enormous success and enthusiasm for the Miraculous brand, with a key focus on significantly expanding our presence in the live-entertainment space,” says Andy Yeatman, chief executive officer, Miraculous Corp USA. “Partnering with Fever, the global leader in live experiences, ensures that our fans will be treated to a thrilling, larger-than-life adventure packed with engaging, interactive elements that will captivate audiences of all ages.” 

“Fever is thrilled to partner with Miraculous Corp and bring the magic of their beloved characters to life through unique and unforgettable experiences,” says Cesar Ruiz Encina, regional manager, Spanish LATAM, Fever Originals. “Collaborating on the Miraculous experience is an exciting opportunity to create immersive events that will captivate audiences of all ages. We look forward to working together and delivering moments that inspire wonder and joy.”  

Related:The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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