‘Minecraft’ Interactive and Immersive Experience to Open in London‘Minecraft’ Interactive and Immersive Experience to Open in London

For the first time in the U.K. and Europe, “Minecraft” fans will have their chance to experience a real-world, “Minecraft” immersive adventure. Experience MOD and Mojang Studios have announced   that “Minecraft Experience: Villager Rescue,” will open on Apr/ 4, at Corner Corner, London’s newest multi-use venue in Canada Water. 

During the experience, visitors will enter seven “Minecraft” rooms and help rescue the village under siege from a zombie attack. Taking on the role of heroes, they must work to rescue the villagers and gather the essential ingredients to cure them before time runs out. Armed with only your wit and a handheld Orb, known as the Orb of Interaction, players will embark on an epic journey through breathtaking biomes in search of the resources needed to craft a life-saving potion.  

Visitors begin their 45-minute journey by entering the forest. Guided by two unique characters – Tobin and Dayo – they will learn to use the Orb of Interaction, a glowing interactive handheld device which guides the user from room to room. Moving into the village, they will receive their quest and embark on a rescue mission with a team of fellow Minecrafters. On this interactive scavenger hunt, adventurers will journey through multiple Minecraft biomes while collecting resources and interacting with iconic mobs – some more friendly than others. Minecrafters can gush over pandas and dolphins as well as face skeletons, spiders, and – of course – creepers. Once they complete their quest, they can celebrate their heroic feat at the Minecraft Experience Trading Post with a crafty memento from the adventure. 

Related:‘Minecraft:’ Badge of Honor

"Minecraft Experience: Villager Rescue," Experience MOD, Mojang Studios

“After a successful debut in Dallas, TX this past autumn, we’re excited to bring our first-ever immersive touring ‘Minecraft Experience’ to its next stop in London,” says Kayleen Walters, head, franchise development, Mojang Studios. “We are thrilled to offer players and fans new ways to engage with the ‘Minecraft’ brand starting this April. Finding ways for our community to express their love for ‘Minecraft’ both in-game and out is always top of mind for us and we can’t wait for more of our global community to attend the ‘Minecraft Experience.’” 

“Minecraft Experience: Villager Rescue” is designed to welcome families, parents, children, players and non-players alike and no prior knowledge of “Minecraft” is required to enjoy the experience.   

“’Minecraft Experience’ is an adventure unlike anything we have ever created,” says Olivier Goulet, founder, chief executive officer, Supply + Demand. “The collaboration between our creative and producing team and the teams at Mojang and Microsoft has created an entirely new form of in-person experience at the crossroads of game design, experiential storytelling, and high-tech multimedia.”  

In May, as “Minecraft” celebrated its 15th anniversary and readied for a movie launch later this year, License Global explores what has made the brand so successful in the licensed consumer product space.