In 2021, the two brands collaborated to bring the animated “Octonauts” series to life across 13 Sea Life centers in the U.K., Australia, Shanghai and New Zealand. Now, the new global initiative will welcome preschoolers and families to an aquatic immersive experience featuring the show’s lead characters.
“I’m always looking for exciting experiences for our guests at Sea Life at Mall of America; we are thrilled to have The Great Gup Rescue,” says Trisha Ruf, general manager, Sea Life. “This partnership will spark even more imagination, adventure and wonder with guests at Sea Life Aquariums here in Minnesota and around the globe.”
“We are thrilled to be introducing a brand-new ‘Octonauts’ activity trail at Sea Life centers this spring,” says Lisa Macdonald, senior vice president, content and consumer
The activity trail begins with an underwater storm that has caused major electrical problems leading to all Octonauts vehicles (aka Gups) to break down, leading families to join Captain Barnacles and Dashi to help save the Octonauts.
This year’s Licensing Expo in Las Vegas (May 23-25, 2022) brings LBE to life as its core theme. Stay tuned for more exclusive insights from our LBE series online or
register to attend Licensing Expo here
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.