In 2021, the two brands collaborated to bring the animated “Octonauts” series to life across 13 Sea Life centers in the U.K., Australia, Shanghai and New Zealand. Now, the new global initiative will welcome preschoolers and families to an aquatic immersive experience featuring the show’s lead characters.
“I’m always looking for exciting experiences for our guests at Sea Life at Mall of America; we are thrilled to have The Great Gup Rescue,” says Trisha Ruf, general manager, Sea Life. “This partnership will spark even more imagination, adventure and wonder with guests at Sea Life Aquariums here in Minnesota and around the globe.”
“We are thrilled to be introducing a brand-new ‘Octonauts’ activity trail at Sea Life centers this spring,” says Lisa Macdonald, senior vice president, content and consumerproduct sales, Silvergate Media. “Children will have the opportunity to become truly immersed in their own ‘Octonauts’ adventure and as restrictions begin to lift, it’s perfectly timed to meet rising consumer demand for live experiences that deliver on fun and education. This activation marks the start of a busy year ahead for the brand as we build towards the highly anticipated toy line from Moose Toys, and we’re delighted that our latest collaboration with Merlin Entertainments will create real-life experiences for families to enjoy.”
The activity trail begins with an underwater storm that has caused major electrical problems leading to all Octonauts vehicles (aka Gups) to break down, leading families to join Captain Barnacles and Dashi to help save the Octonauts.
This year’s Licensing Expo in Las Vegas (May 23-25, 2022) brings LBE to life as its core theme. Stay tuned for more exclusive insights from our LBE series online orregister to attend Licensing Expo here
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