Sponsored By

Medal Dash Extends Partnership with Peanuts Worldwide

Multiple national in-person and virtual run/walk events to commence immediately through 2027.

License Global

January 20, 2023

1 Min Read
Promotional image for the Peanuts and Medal Dash deal extension.
Promotional image for the Peanuts x Medal Dash deal extension. Peanuts

Medal Dash has agreed to a multi-year extension of its current partnership with Peanuts Worldwide. This agreement ensures multiple Peanuts 5K/10K and 13.1 events will be available nationwide each year through at least 2027, featuring characters such as Snoopy and Charlie Brown and a variety of themes. This agreement will also include in-person events with the “A Charlie Brown Christmas” theme across the country.  

“We are pleased to continue our relationship with Medal Dash on these national run events,” says Craig Herman, vice president, global brand experiences and publishing, Peanuts Worldwide.  “Finding long-term partners that not only demonstrate a history of success, but also know how to bring excitement and joy to Peanuts fans is key to our LBE strategy.” 

“As a lifelong fan and enthusiast of Peanuts, it’s a great honor and pleasure to continue this amazing partnership,” says Tim Herr, co-founder, Medal Dash Virtual Runs. “We’ve been blown away by the success of these events nationally, the incredible team at Peanuts Worldwide, and look forward to ushering in an era of both at-home and in-person fitness with the Peanuts brand that everyone can cherish in their medal collections forever!”  

Registration for Peanuts themed Medal Dash events will be available all year round. For more information, visit the Medal Dash website and social media pages. 

Related:MetLife Pet Insurance Partners with Snoopy

Read more about:

Peanuts

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like