Medal Dash Extends Partnership with Peanuts Worldwide

Multiple national in-person and virtual run/walk events to commence immediately through 2027.
License Global

January 20, 2023

Promotional image for the Peanuts and Medal Dash deal extension.
Promotional image for the Peanuts x Medal Dash deal extension. Peanuts

Medal Dash has agreed to a multi-year extension of its current partnership with Peanuts Worldwide. This agreement ensures multiple

Peanuts

5K/10K and 13.1 events will be available nationwide each year through at least 2027, featuring characters such as Snoopy and Charlie Brown and a variety of themes. This agreement will also include in-person events with the “A Charlie Brown Christmas” theme across the country.  

“We are pleased to continue our relationship with Medal Dash on these national run events,” says Craig Herman, vice president, global brand experiences and publishing, Peanuts Worldwide.  “Finding long-term partners that not only demonstrate a history of success, but also know how to bring excitement and joy to Peanuts fans is key to our LBE strategy.” 

“As a lifelong fan and enthusiast of Peanuts, it’s a great honor and pleasure to continue this amazing partnership,” says Tim Herr, co-founder, Medal Dash Virtual Runs. “We’ve been blown away by the success of these events nationally,

the incredible team at Peanuts Worldwide, and look forward to ushering in an era of both at-home and in-person fitness with the Peanuts brand that everyone can cherish in their medal collections forever!”  

Registration for Peanuts themed Medal Dash events will be available all year round. For more information, visit the Medal Dash website and social media pages. 

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