Summer 2020’s Expo Lucha: Philadelphia marks the first event under the new deal.

License Global

February 10, 2020

1 Min Read

Masked Republic has tagged in FanGirl Consulting and Brand Management to help manage and expand its Expo Lucha fan convention and live event beginning with this summer’s Expo Lucha: Philadelphia.

“We are very proud of how quickly we have been able to build our home grown lucha libre convention,” says Ruben Zamora, founder and chief executive officer, Masked Republic. “But, with our small team, we knew that to meet both fan demand across the country and our own vision to add exponentially to the experiences offered at the Expo, we needed to find the right partners who understood both our goals and the market.”

In order to support this new partnership, FanGirl Consulting & Brand Management has created a new division, FanGirl Expo Services. The new division will identify opportunities on behalf of Expo Lucha for brand partnerships, event sponsorships and marketing outreach to the Hispanic fan base.

“The name of the company speaks for itself,” says Anita Castellar, chief executive officer, FanGirl Consulting & Brand Management. “For the fans, by the fans is one of our mottos at FanGirl. Our team is both bilingual and bicultural. We grew up watching both lucha libre in Spanish and wrestling leagues in English. It’s exciting to see many of these stars we grew up watching are now part of the Expo Lucha events and we get to share these experiences with our children. In short, we are the target demographic of Expo Lucha.”

Expo Lucha: Philadelphia will take place Aug. 15-16, 2020 at the 2300 Arena in Philadelphia, Penn.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like