The partnership coves a three-year licensing deal with TEG Life Like Touring to bring “Masha and the Bear” live shows beginning in 2020 in Western and Central Europe. Starting in 2021, live performances will extend to North America.

“We are delighted with the opportunity to take the hugely popular and enchanting Masha and the Bear Live Shows to new audiences around the world,” says Anton Berezin, managing director, TEG Life Like Touring. “We take immense pride in being entrusted by the brand owners to enhance the standing of this fabulous family show. Our true reward will be to see the joy in so many faces in the audiences. I thank Animaccord and look forward to a successful and exciting partnership.”

Animaccord has had a busy year with “Masha and the Bear” this year. Along with the live show, the series has also received its own brand store on Amazon.