July 20, 2022
Loungefly, a lifestyle brand from Funko, which was featured in License Global’s latest issue, has announced “Summer of Loungefly,” a multifaceted brand experience celebrating the latest summer offerings. Hosted at Goya Studios, the Aug. 13 event will allow fashion and pop-culture enthusiasts to immerse themselves in all things Loungefly and Stitch Shoppe, the brand’s first high-end apparel line, with fan-favorite collections that showcase Lisa Frank, Care Bears, Sanrio, Disney and more.
“At Loungefly, we always aim to blend fashion and fandom through our whimsical designs and innovative creations, which is why we’re so excited to finally announce ‘Summer of Loungefly,’ the biggest event we’ve ever held,” says Liz DeSilva, vice president, creative, Loungefly. “Fans old and new will be able to experience Loungefly collections in a way that’s never been done before through extravagant photo areas and themed activities inspired by our latest summer lineups.”
Taking place in the heart of Hollywood, Loungefly will transform the iconic event space to feature six colorful, over-the-top areas, each representing a different summer collection. The designated sections will not only provide fans with interactive photo opportunities but offer themed snacks for guests, including cotton candy in the rainbow Care Bears space and special character appearances throughout.
“Summer of Loungefly” will also have a beach-themed lounge area with deckchairs, high tables, ice cream and coffee, as well as unique displays in each branded section featuring shoppable Loungefly products.
“Loungefly continues to grow and expand its footprint among the most iconic properties, creating a unique and unrivaled space for itself within the pop culture and fashion industries,” says Brian Mariotti, chief creative officer, Funko. “Featuring iconic brands like Lisa Frank and Care Bears to some of the biggest names in the industry like Sanrio and Disney, the ‘Summer of Loungefly’ event will feature surprises around every corner.”
Known for its intricately designed backpacks, wallets, totes and crossbody bags, apparel, collectible enamel pins and other small accessories, Loungefly’s thoughtfully curated collections tell wearable stories inspired by the most beloved properties in the world.
Since becoming part of the Funko family in 2017, the Loungefly brand has expanded with Stitch Shoppe, its first high-end apparel line promoting body positivity (offering sizes XS to 4XL).
Fans must RSVP when ticketing opens and can stay updated on the latest Loungefly products and trends by following the brand on Facebook, Instagram and Twitter at @Loungefly.
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