LIMA Sponsors Asian Licensing EventLIMA Sponsors Asian Licensing Event

For the sixth consecutive year, the International Licensing Industry Merchandisers’ Association will sponsor Brand Licensing Hall, the largest licensing event in Asia.

Held concurrently with the China Toy Expo and the China Kids Expo, the combination event is expected to attract nearly 70,000 visitors this year. Organized by the China Toy & Juvenile Products Association, the show will take place at the Shanghai New International Expo Center, Oct. 15-17.

The event will feature more than 600 of the world’s most popular licensing brands from the U.S., the U.K., Belgium, the Netherlands, Russia, Japan and Korea as well as mainland China. Among the U.S. brands expected at the show are Disney, Marvel, Transformers, Barbie, Angry Birds, Thomas & Friends, SpongeBob SquarePants, Paul Frank, Discovery Channel and Crocs. U.K brands headed to China include Manchester United, Teletubbies, In The Night Garden, Shaun the Sheep and Vandal, among others.