Since 2015, when just more than 500 miles of coastal scenery was documented and marketed as a road trip under the name North Coast 500 (NC500), this Highlands coastal touring route has become an accessible traveler’s destination. Licensing Link’s initial focus will be to identify publishing, social expression–in particular stationery, calendars and diaries–and apparel, specifically outdoor apparel partners, for the brand. The campaign will make use of the destination’s imagery and locations.
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