Kubota Partners with Crayola

Partnership aims to help families do more together through takeover events with Kubota equipment, interactive experiences and online activities.
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License Global

April 27, 2022


Kubota Tractor Corporation and Crayola have announced a partnership to inspire the next generation by highlighting the unique and creative role that machines play in building and shaping communities. 

Kids across the country are encouraged to dream big through a myriad of national partnership activities, including experiencing an immersive, interactive event touring Crayola’s hands-on family attractions, a special-edition Kubota Coloring & Activity Book, classroom activities and educational content and at-home crafts. 

In-Person with Kubota and Crayola 

The brands will transform Crayola Experience family attractions into “Kubota Machine Adventures,” in a five-market national takeover tour beginning in May. The limited-time takeovers will have kids engaging in more than 20 hands-on activities featuring Kubota’s iconic orange equipment – such as excavators, tractors, mowers and RTVs – across the fictional town of Crayonville.  

The Kubota Machine Adventures takeover will tour throughout 2022,

making stops at Crayola Experience’s five locations. 

Extending the Experience Nationwide 

Kubota and Crayola will also be creating the Kubota coloring and activity book which features scenes of Crayola characters using Kubota equipment to get Crayonville ready for a big town festival – digging a pond for a fishing contest, manicuring the baseball field for a tournament, harvesting Granny Smith Apple's garden for her food tent and more. The 48-page book will be available for purchase at participating dealers within Kubota’s network of more than 1,100 dealerships across the U.S. and at The Crayola Store inside Crayola Experience locations. 

Kids will also be able to interact with Kubota in colorful and creative ways at home through online experiences at


with free, downloadable Kubota-themed crafting activities and information about the takeover events, and at


with free, downloadable coloring pages. Additionally, educators across the country will have access to classroom resources developed by Crayola Education and Kubota that inspire students to think of ways they can add their voices to community improvement plans. Kubota dealers will have the opportunity to engage with their local schools, libraries and community centers, and bring to life how machines and people can do more together for their community. 

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