Kingsmen Creatives and Hasbro Bring NERF Action Experience to the U.S.

Hasbro has expanded its licensing agreement with Kingsmen Creatives to bring NERF Family Entertainment Center attractions to the U.S. market.

Initially launched in Singapore earlier this year, NERF Family Entertainment Centers are indoor facilities that feature multiple NERF activity zones and merchandising stores as well as food and beverage areas. Kingsmen Creative now plans to launch the first U.S. entertainment centers in late 2020.

“NERF is a well-established brand that commands a global following and has a strong presence in the U.S.,” Andrew Cheng, group chief executive officer, Kingsmen. “Its appeal as a popular lifestyle brand that encourages social and outdoor play is inter-generational. The opening of NERF FEC’s in the U.S. will redefine how fans can experience the brand as they find themselves immersed in exclusive NERF worlds. We look forward to breaking new ground as we engage audiences in a truly one of a kind experience.”

NERF’s news adds to the family entertainment center trend and joins other companies launching in the space including Mattel.