Kilburn Live and Rovio Entertainment Corporation, creators of the "Angry Birds" mobile gaming franchise, announced plans for a new touring interactive theatrical production, "Angry Birds Live: The Slingshot Adventure."   

In a partnership facilitated by Angry Birds' global licensing agency IMG, the interactive touring "Angry Birds" stage show will feature characters from the movies, "Red," "Silver" and "Leonard" as they embark on a misadventure in a new world rife with challenging situations. With gameplay elements integrated into the live production, the audience will help dictate the show's outcome.   

"'Angry Birds' Live: The Slingshot Adventure is a landmark production and interactive theatrical experience that allows the audience to participate and impact the story's outcome in a way that has never been done before," says Mark Manuel, chief executive officer, Kilburn Live. "We are going to push the boundaries of live entertainment once again and allow the audience to catapult objects onto the stage during the performance that will impact the outcome of the show. It's going to be a lot of fun."  

Kilburn and Rovio secured the writing service of veteran Hollywood screenwriters James Johnston and Bennet Yellin, who have written for films such as "Dumb and Dumber" and "Stuck on You." 

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"'Angry Birds' is a beloved brand, and our over five billion downloads are a testament to that," says Hanna Valkeapää-Nokkala, senior director, brand licensing, Rovio Entertainment. "We always want to give fans and audiences new ways to experience and interact with the brand, and 'Angry Birds Live: The Slingshot Adventure is a completely new, innovative and exciting way of doing that! We are thrilled to be working with Kilburn Live on this first-ever audience interactive experience and look forward to seeing how audiences shape the story of Red and his companions."  

IMG is exhibiting at Brand Licensing Europe 2022. Find out more info here.