As part of the brand’s “Sweet on You” Valentine’s Day campaign, Kendra Scott is partnering with Museum of Ice Cream to reimagine the way we experience ice cream and jewelry. 

Launching in time for Valentine’s Day, the multi-pronged partnership will feature an immersive, experiential retail component in Kendra Scott's bustling South Congress flagship location, a custom ice cream flavor, philanthropic give back and more. 

The South Congress flagship’s back room has been transformed and decorated with bananas, baubles and hearts. The pop-up features interactive elements such as magnet letter boards, a letter writing station, photo-worthy moments, a lounge area, sweet treats and jewelry. At the Austin and Chicago outposts of the Museum of Ice Cream, guests will enjoy unlimited tastes of the limited-time “Kendra’s Sweet on You” treat, made with banana ice cream, pink chocolate topping, sprinkles and a candy heart. At the New York Museum of Ice Cream, guests will enjoy unlimited tastes of strawberry ice cream with whipped cream, sprinkles and a candy heart. 

Kendra Scott and Museum of Ice Cream will also be surprising schools in Austin, Chicago and New York in February with ice cream parties hosted by Museum of Ice Cream guides. 

“As a brand that places emphasis on innovation and puts the customer experience first, we are so excited to partner with an unexpected brand such as Museum of Ice Cream,” says Tom Nolan, chief executive officer, Kendra Scott. “It’s always our goal to show up in new places, spread joy to our customers and give back.” 

Related:Target x Museum of Ice Cream Open Up Shop

“Our shared intention to spread joy and inspire wonder through creativity and thoughtful design make Kendra Scott a natural partner for Museum of Ice Cream,” says Maryellis Bunn, founder, Museum of Ice Cream. “Our collaboration celebrates the universal power of both ice cream and jewelry, coming together to create a new experience for visitors and shoppers alike.” 

The Kendra Scott x Museum of Ice Cream Experience launched Feb. 4 at Kendra Scott South Congress. It is free and open to the public.