Histrionic Productions to Launch ‘Peter Rabbit’ Immersive Experience

Multi-year agreement enables Histrionic Productions to take this experience on tour opening at Blenheim Palace as part of the Peter Rabbit 120th anniversary. 

License Global

May 23, 2022

Promotional image for Peter Rabbit Garden Adventure.Histrionic Productions

Histrionic Productions is partnering with The World of

Peter Rabbit

, developed under license from Penguin Ventures on behalf of Frederick Warne & Co. (brand owners and part of

Penguin Random House

U.K.) for at least two years of live experiences across the U.K.  

Histrionic Productions, the company behind “Autumn Treasure Hunt with Percy the Park Keeper” at Chiswick House & Gardens and the upcoming “Paddington Marmalade Messiness” in Dalkeith Country Park, will open bookings for its Peter Rabbit Garden Adventure on May 19, before opening to guests from July 6 – Sept. 3.  

The company has signed the deal with the World of Peter Rabbit as Beatrix Potter’s children’s story marks its 120th anniversary this year. 

The multi-year deal allows Histrionic Productions to tour the Peter Rabbit Garden Adventure experience across the U.K., which will see Peter Rabbit, Squirrel Nutkin, Mrs. Tiggy-winkle and other characters touring the country. 

“We are honored to be the first company to unveil the magic

of Beatrix Potter, live in a beautiful walled garden setting, and Blenheim Palace provides the perfect backdrop to launch our new immersive experience in this special anniversary year,” says Adam McKenzie Wylie, founder, Histrionic Productions. “We expect families will be captivated by both the live performance and the beautiful set pieces as they literally hop into the pages of this classic family tale.” 

 “We are so excited to be bringing ‘The World of Peter Rabbit’ to life in an outdoor setting with Histrionic Productions during the 120th birthday year of Peter Rabbit,” says Thomas Merrington, creative director, Penguin Ventures. “What better location to launch, than in the beautiful grounds of Blenheim Palace – families will be able to engage with the characters in the natural world, as Beatrix herself would have first imagined them. This is a wonderful extension of our Grow with Peter Rabbit birthday campaign which celebrates the importance of gardens and spending time in nature.” 