‘Hershey Super Sweet Adventure’ Experience to Debut in Chicago

Original X Productions, a live events and location-based entertainment company, has teamed up with The Hershey Company to unveil the first touring attraction celebrating the candy brand, “Hershey Super Sweet Adventure.” 

First teased in License Global in March, the experience will make its debut at Chicago’s Water Tower Place Oct. 4. The one-of-a-kind play experience will transport guests into a whimsical wonderland, with narratives for The Hershey Company’s most popular confections, including Reese’s Peanut Butter Cups, Hershey’s Kisses Milk Chocolates, Twizzlers Twists and Jolly Rancher Candies.

Through an immersive, story-based experience filled with hands-on activities, patrons will forge a deeper connection to their favorite Hershey chocolate and sweets. “Hershey Super Sweet Adventure” begins when guests are invited to apprentice with the Sweet Seekers, a team dedicated to infusing Hershey candy with extraordinary qualities. Inside this fantastical facility, guests will explore various candy-inspired zones to discover what makes Hershey treats so special.

“Bringing ‘Hershey Super Sweet Adventure’ to life has been an adventure in its own right, allowing OGX to showcase our unique storytelling capabilities while celebrating truly iconic brands,” says Stacy Moscatelli, chief executive officer, Original X Productions. “Our goal is to create lasting memories that embody Hershey’s commitment to creating heartwarming moments and meaningful connections.”

“The strength of our iconic brand portfolio of confections allows our licensee partners to create unique experiences that are sure to surprise and delight Hershey fans in new and exciting ways,” says Ernie Savo, senior director, business development and global licensing, Hershey. “We’re excited about this unique execution Original X Productions has created. They’ve done a great job at translating our beloved brands into an exciting interactive adventure for all.” 

“Hershey Super Sweet Adventure” will also feature a selection of limited-edition merchandise and collectible items inspired by Hershey’s product portfolio at an on-site retail store, open to both ticketed and non-ticketed guests.