Hasbro Announces Furby’s New York City Immersive ActivationHasbro Announces Furby’s New York City Immersive Activation
Celebrating one year since the return of Furby, consumers can spot unique installations in New York City through July 17.
July 11, 2024

Hasbro has announced the launch of ‘Furby Wuz Here,’ an immersive campaign and activation invading New York City. Celebrating one year since the toy’s return, the activation invites consumers to experience the world of Furby, featuring a hunt for mischievous moments and “furbified” objects across the city.
These moments will appear in the form of giant Furby footprints left in wet cement, paint and glitter in Herald Square Plaza, Flatiron Plaza and Astor Place, and furry objects like benches, newspaper stands, lampposts and bicycles throughout Midtown and Nolita. Furby fans can also make a reservation via Eventbrite to visit an immersive Furby-themed space at 21 Spring Street on July 14. The fur-covered pop-up offers fans a unique set for social content, featuring nostalgic ’90s memorabilia reminiscent of the original Furby launch in 1998. As consumers stumble across these Furby-themed moments this week, they can share their finds on social media tagging #FurbyWuzHere.
“After reintroducing Furby last year, 25 years after the toy’s initial, craze-inducing launch, we were thrilled to see the same level of excitement for the return of our iconic furry friend,” says Kim Boyd, president, global brands and franchise management, Hasbro. “In celebration of this generation of Furby’s first birthday, we’re continuing the craze with a Furby takeover in New York City, and a new wave of colors for Furblets, our miniature besties. This is just the beginning for Furby, and we look forward to expanding this incredible brand.”
The Furby takeover in New York City offers consumers an immersive experience with a map outlining all the places Furby has made mischief. Furby interactive toys are available for purchase on Amazon.
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