The pop-ups offer products for purchase as well as raffles and giveaways and will allow visitors to step into the world of Eroda, the fantastical island featured in Styles’ “Adore You” music video.
The 25-year-old One Direction alum and Gucci muse will feature limited-edition products at the pop-ups, including t-shirts, satin bomber jackets, beanies and totes. The merchandise will be priced from $15 to $100 and will feature multiple Styles-themed designs including his album artwork, music video references and slogans like “Treat People With Kindness,” which is also a track off the new album.
In L.A. and New York City, the pop-ups will be open from 11 a.m. to 8 p.m. on Dec. 14 and 15 and from noon to 8 p.m. from Dec. 16 to 19. In London, the pop-ups will be open from 11 a.m. to 8 p.m. on Dec.16-18, and from 11 a.m. to 6 p.m. on Dec. 19.
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