Haribo to Debut Float and Balloon at Macy’s Thanksgiving Day Parade

Haribo has announced its debut in the 98th Macy’s Thanksgiving Day Parade Nov. 28 with a float and balloon element. 

Haribo’s parade debut will take viewers on an out-of-this-world adventure, featuring Goldbear and gummi treats like Twin Snakes, Starmix, Frogs and Rainbow Worms rocketing into the cosmos. The float captures the wonder and imagination Haribo has inspired since its founding in 1920. Joining the float will be a larger-than-life balloon of Haribo’s mascot, Goldbear. 

To celebrate imagination and bring families together leading up to the parade, Haribo has created a free digital storybook, “Goldbear Goes to the Parade.” The book tells the story of Goldbear’s adventure from the Happy World of Haribo to the parade (and all the friends Goldbear meets along the way). 

“Haribo is proud to be producing our world-famous gummies in the U.S., so being part of the Macy’s Thanksgiving Day Parade feels like the perfect way to celebrate that with fans, families and friends,” says Seth Klugherz, vice president of marketing, Haribo of America. “Our fans’ imaginations inspire us to innovate fun gummi flavors, shapes and textures, so we’re thrilled to dream up a parade experience that reflects that same childlike happiness for consumers of all ages.” 

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“We can’t wait for gummi-loving fans to experience the magic of Haribo’s incredible float at this year’s Macy’s Thanksgiving Day Parade,” says Jordan Dabby, producer, Macy’s Thanksgiving Day Parade. “This special moment will also feature Goldbear soaring high, showcasing the creativity that makes our event one of a kind. We’re thrilled for spectators, both in NYC and at home, to welcome Haribo to the parade.” 

The 98th Macy’s Thanksgiving Day Parade will air Thursday, Nov. 28 in the U.S. on NBC and stream on Peacock. Check local listings for details.  

Haribo has also teamed up with IT’SUGAR, one of the largest candy retailers in the U.S., to bring the Parade excitement to life at its New York City location in Times Square. The store has unveiled a window display showcasing a replica of Haribo’s parade balloon.  

“Goldbear Goes to the Parade” can be enjoyed by fans, young and young at heart, here through  Nov. 30.