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March 10, 2023
Hard Rock International has announced a promotional partnership with Lionsgate, the movie and television studio behind the John Wick franchise, to celebrate the fourth installment in the series, “John Wick: Chapter 4.”
Hard Rock International and Lionsgate are bringing elements of John Wick’s world to life to give fans the opportunity to “Live like Wick.” The elements include a chance to win a custom-tailored suit from Paco Delgado, John Wick’s Oscar-nominated costume designer, premiere ticket giveaways, red carpet VIP events and elevated culinary experiences.
“Hard Rock is incredibly excited to partner with Lionsgate on this highly anticipated film release as we continuously strive to elevate the entertainment offerings that are core to our brand’s DNA,” says Keith Sheldon, president, Hard Rock Entertainment for Hard Rock International. “Given the amazing crossover audiences, we look forward to presenting immersive events, limited-time-only menu and retail options, and money-can’t-buy experiences at our properties for the benefit of John Wick fans and Hard Rock guests alike.”
From March 15 to April 30, select Hard Rock properties across Cafe, Hotel and Casino divisions are giving fans a taste of the luxurious Continental Hotel with exclusive culinary and beverage offerings that lean into the travel themes, cocktails and cuisine featured in the John Wick franchise. The offerings will be available at all Hard Rock Cafe locations in North America and select Hard Rock Cafes in Europe.
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