Sponsored By

Hard Rock Teams Up with ‘John Wick: Chapter 4’ for Exclusive Experiences

Guests will get a glimpse into John Wick's lavish underworld with immersive pop-up experiences, culinary innovation and special events.

License Global

March 10, 2023

1 Min Read
John Wick's pop-up experience
John Wick's pop-up experienceHard Rock International x The Marquis

Hard Rock International has announced a promotional partnership with Lionsgate, the movie and television studio behind the John Wick franchise, to celebrate the fourth installment in the series, “John Wick: Chapter 4.”

Hard Rock International and Lionsgate are bringing elements of John Wick’s world to life to give fans the opportunity to “Live like Wick.” The elements include a chance to win a custom-tailored suit from Paco Delgado, John Wick’s Oscar-nominated costume designer, premiere ticket giveaways, red carpet VIP events and elevated culinary experiences. 

“Hard Rock is incredibly excited to partner with Lionsgate on this highly anticipated film release as we continuously strive to elevate the entertainment offerings that are core to our brand’s DNA,” says Keith Sheldon, president, Hard Rock Entertainment for Hard Rock International. “Given the amazing crossover audiences, we look forward to presenting immersive events, limited-time-only menu and retail options, and money-can’t-buy experiences at our properties for the benefit of John Wick fans and Hard Rock guests alike.” 

From March 15 to April 30, select Hard Rock properties across Cafe, Hotel and Casino divisions are giving fans a taste of the luxurious Continental Hotel with exclusive culinary and beverage offerings that lean into the travel themes, cocktails and cuisine featured in the John Wick franchise. The offerings will be available at all Hard Rock Cafe locations in North America and select Hard Rock Cafes in Europe. 

Read more about:

Hard RockLionsgate

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like