Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
December 20, 2022
Gardaland Resort, an entertainment resort in Castelnuovo del Garda, Italy, has announced the latest
"Jumanji - The Labyrinth" experience. The attraction will open in 2023 and will be unveiled when the park reopens next spring. It will offer an exclusive and immersive experience for visitors to submerge themselves in the fully wild world of "Jumanji," based on the film series from Sony Pictures Entertainment.
Located at the heart of Gardaland, next to the "Jumanji the Adventure" ride, the new "Labyrinth" attraction will provide a way for guests to immerse themselves into the world of "Jumanji" fully – will they be able to survive the pitfalls and surprises of this intricate and intriguing maze to save Jumanji.
"After the successful launch of 'Jumanji - The Adventure' last year, we are delighted to be working with Merlin and Gardaland again to offer a brand-new adventure for 2023, where guests can further immerse themselves in the adventurous world of Jumanji," says Jeffrey Godsick, executive vice chairman, global partnerships and brand management and head, location-based entertainment,
Sony Pictures Entertainment.
"The premier theme park in Italy, Gardaland, just got even better thanks to our long-time partners at Sony Pictures Entertainment," says Scott O'Neil, chief executive officer, Merlin Entertainments. "We are delighted to announce 'Jumanji - The Labyrinth' at Gardaland. Continuing to bring the 'Jumanji' world to life for our guests is an absolute dream come true for our growing number of visitors at the Resort and even more fun for our award-winning creative teams of Merlin Magic Makers. Increasingly, brands are looking for ways to connect with their audiences by bringing those film stars to life. Merlin Entertainments is the unencumbered theme parks and attractions business with the scale needed to connect with fans worldwide."
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like