"From Dream to Reality: The Power of Licensing for Location-Based Entertainment,” the keynote panel from Day 2 of Licensing Expo 2022 moderated by George Wade, president, Bay Laurel Advisors, brought together the most respected visionaries in the industry for a trend-driven presentation to discuss what to consider when developing and executing a location-based experience deal (including how best to protect brand integrity). The discussion highlighted location-based experiences over the decades and how they’ve transformed to fit the desires of consumers. 

Panelists included Cecil D. Magpuri, chief executive officer and co-founder, Falcon's Beyond; Stacie Cohen, senior director, global branded attractions, National Basketball Association; Susan Vargo, head, live events and location-based experiences, Moonbug Entertainment and Stacy Moscatelli, co-president and chief strategy officer, Superfly X. 

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