From Dream to Reality: The Power of Brand Licensing for Location-Based Entertainment

License Global

September 13, 2022

1 Hr View
Watch experts in location-based entertainment gathered to discuss the power of licensing in their industry.

Date: May 25, 2022

Duration: 1 Hr

"From Dream to Reality: The Power of Licensing for Location-Based Entertainment,” the keynote panel from Day 2 of Licensing Expo 2022 moderated by George Wade, president, Bay Laurel Advisors, brought together the most respected visionaries in the industry for a trend-driven presentation to discuss what to consider when developing and executing a location-based experience deal (including how best to protect brand integrity). The discussion highlighted location-based experiences over the decades and how they’ve transformed to fit the desires of consumers. 

Panelists included Cecil D. Magpuri, chief executive officer and co-founder, Falcon's Beyond; Stacie Cohen, senior director, global branded attractions, National Basketball Association; Susan Vargo, head, live events and location-based experiences, Moonbug Entertainment and Stacy Moscatelli, co-president and chief strategy officer, Superfly X. 

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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