From Dream to Reality: The Power of Brand Licensing for Location-Based Entertainment

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License Global

September 13, 2022

Session Details

Date: May 25, 2022

Time: 19:00 UTC

Duration: 1 Hours

"From Dream to Reality: The Power of Licensing for Location-Based Entertainment,” the keynote panel from Day 2 of

Licensing Expo 2022

moderated by George Wade, president, Bay Laurel Advisors, brought together the most respected visionaries in the industry for a trend-driven presentation to discuss what to consider when developing and executing a location-based experience deal (including how best to protect brand integrity). The discussion highlighted location-based experiences over the decades and how they’ve transformed to fit the desires of consumers. 

Panelists included Cecil D. Magpuri, chief executive officer and co-founder, 

Falcon's Beyond

; Stacie Cohen, senior director, global branded attractions, 

National Basketball Association

; Susan Vargo, head, live events and location-based experiences, 

Moonbug Entertainment

and Stacy Moscatelli, co-president and chief strategy officer, Superfly X. 

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