The brand's first interactive experience blends augmented reality powered by 8th Wall technology and Amazon Sumerian. With the rich media units, banner ads and social media creative/assets, Foundry512 created an enriched multi-faceted experience that encourages audiences to visit participating venues and interact with the iconic herbal liqueur in a highly immersive way. The campaign launched on Sept. 1 and will run through Nov. 1.
The Darke Spirit campaign invites audiences to be playful at a festive time of year. Users will be prompted to visit participating locations and interact with the AR experience via location-based ads and POS collateral. Those who follow the prompts will receive another prompt to visit Jägermeister spirits once they are inside a participating location.
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