Foundry512 has announced the launch of Jägermeister's Darke Spirit campaign in partnership with Foursquare.

The brand's first interactive experience blends augmented reality powered by 8th Wall technology and Amazon Sumerian. With the rich media units, banner ads and social media creative/assets, Foundry512 created an enriched multi-faceted experience that encourages audiences to visit participating venues and interact with the iconic herbal liqueur in a highly immersive way. The campaign launched on Sept. 1 and will run through Nov. 1.

The Darke Spirit campaign invites audiences to be playful at a festive time of year. Users will be prompted to visit participating locations and interact with the AR experience via location-based ads and POS collateral. Those who follow the prompts will receive another prompt to visit Jägermeister spirits once they are inside a participating location.