Formula 1 to Launch Traveling Immersive Experience

The experience will tell the story of the FIA Formula One World Championship.

July 5, 2022

Formula 1 logo.
Formula 1 logo.Formula 1
Formula 1

has reached an agreement to produce a first-of-its-kind international traveling exhibition and immersive experience covering the past, present and future of the FIA Formula One World Championship. 

Working with Round Room Studios, the production company that has produced or promoted numerous exhibitions such as “Jurassic World:” The Exhibition, Tupac Shakur: Wake Me When I’m Free and Mandela: The Official Exhibition, the Formula 1 exhibition will include historic artifacts, new commissions and will use unprecedented access to the film archives at F1 to deliver an interactive journey through the extraordinary story of motorsport’s greatest spectacle. 

Curated by F1 experts, historians and journalists, this is the first official exhibition in Formula 1 history.  

The Formula 1 Exhibition is being designed and produced by Round Room Studios and developed in partnership with Manhattan West, a global strategic investments company. 

Details of the first Formula 1 Exhibition showing, including

venue and on-sale date for tickets will be announced in the fall.

“Formula 1 has seen explosive growth over recent years, and our growing fanbase is at the heart of everything we do,” says Brandon Snow, managing director, commercial, Formula 1. “The launch of a world-class international exhibition for fans around the world to experience and enjoy, led by a best-in-class production company, is a natural next step for our sport. Having watched its creative development come to life, we couldn’t be more excited by this project’s potential - it takes audiences ‘behind the curtain’ and celebrates F1’s rich history and heritage like never before. This will be a destination for every fan and we’re grateful to the many organizations and personalities from across Formula 1 that have contributed to this spectacular new show.” 

“The Formula 1 Exhibition will be the first major exhibition in the history of Grand Prix racing,” says Tim Harvey, lead producer, managing partner, Round Room Studios. “The show combines new, immersive technologies that bring to life F1’s spectacular stories in a dramatic manner, as well as fun, interactive spaces that provide different perspectives on the sport’s past, present and future. Over the last three years we’ve worked closely with a wide range of contributors, from iconic teams to legendary designers and champion drivers. Next year, we open the doors on a next-generation entertainment experience that will capture the imagination of all its visitors - from avid fans to young kids and families – we can’t wait!” 

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